OpenAI partners with The Atlantic, Vox Media on news content
The news: OpenAI has signed content and product partnerships with The Atlantic and Vox Media, in the ChatGPT maker's latest move to expand its access to news content and archives to train its large language models.
The context: Both agreements will give Microsoft-backed OpenAI access to content to train its AI models, while helping the publishers enhance discoverability of their content and gain access to the tech company's AI tools.
As part of it agreement with OpenAI, The Atlantic said it is currently developing an "experimental microsite" called "Atlantic Labs", which will explore how AI can help in the development of new products and features.
Vox Media, which owns The Verge and Vulture, said that "among other uses" its deal with OpenAI will help enhance its affiliate commerce product, The Strategist Gift Scout, which acts as a "super-charged search tool" to match shoppers with gifts using OpenAI tools.
Vox Media will also use OpenAI technology to improve optimisation and audience segment targeting on its first-party data platform Forte, which was built to drive better outcomes for advertisers.
Elsewhere, OpenAI announced that it is collaborating with the World Association of News Publishers (WAN-IFRA) to launch a new global accelerator program that will assist over 100 news publishers across Europe, Asia Pacific, Latin America and South Asia to explore and integrate AI in their newsroom.
The "Newsroom AI Catalyst" accelerator program, which will be funded by OpenAI, aims to equip newsrooms with knowledge and tools for driving strategic AI initiatives.
Last week, OpenAI agreed a multi-year partnership with News Corp, having signed similar agreements with other media groups such as Politico parent company Axel Springer, the Associated Press and the Financial Times.
Meanwhile the New York Times and the Chicago Tribune have sued the artificial intelligence company for scraping their articles without payment or permission.
What they said: The Atlantic's CEO Nicholas Thompson said: "We believe that people searching with AI models will be one of the fundamental ways that people navigate the web in the future. We’re delighted to partner with OpenAI, to make The Atlantic’s reporting and stories more discoverable to their millions of users, and to have a voice in shaping how news is surfaced on their platforms".
Vox Media's co-founder, chair and CEO Jim Bankoff said: "This agreement aligns with our goals of leveraging generative AI to innovate for our audiences and customers, protect and grow the value of our work and intellectual property, and boost productivity and discoverability to elevate the talent and creativity of our exceptional journalists and creators".
WAN-IFRA CEO Vincent Peyregne said: "AI technologies have the potential to positively influence the sustainability of news organisations. I am delighted by the support of OpenAI to help the newsrooms through adoption of AI technologies to provide high-quality journalism that is the corner stone of news business".
The sources: OpenAI media release, OpenAI media release, OpenAI media release
