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ABC MD Hugh Marks privately warns of AI threat ahead of looming roundtable

The ABC chief signalled it will pursue government intervention to secure payments from AI companies, amid broader warning on threats to the media sector.

ABC managing director Hugh Marks has called for AI firms to pay for content, warned of broader threats to the media sector, and outlined plans to boost the broadcaster’s commercial revenue. AAP/Mick Tsikas.

ABC managing director Hugh Marks has signalled the broadcaster will seek policy intervention to force AI companies to pay publishers for their content, as part of a broader warning on the threats facing the media sector in a post-search era.

Marks addressed the issue at a private media briefing on Wednesday, just days before Treasurer Jim Chalmers is due to host industry leaders from across the economy for his highly anticipated economic reform roundtable.

The debate intensified last week after the Productivity Commission released an interim report recommending the government relax copyright laws to accelerate AI adoption in Australia.

“AI is such a beast across so many different subject matter, but obviously the risk, the specific risk for everyone in the room, is the disintermediation of search with AI,” Marks said, according to an audio recording of the event obtained by Capital Brief.