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ACCC's Cass-Gottlieb is thinking about Australian tech sector as she scrutinises generative AI

Australia’s competition chief is more concerned about how Big Tech might restrain Australian tech companies than the innovation of generative AI itself.

Big Tech's potential to restrain Australian tech companies' generative AI use or development is front of mind for ACCC Chair Gina Cass-Gottlieb. AAP/Lukas Coch.

Australia’s top competition regulator is trying to test a question: Can Microsoft’s AI-integrated search products disrupt a national search and search advertising market that Google currently dominates?

And if Microsoft can do that, is there still a risk of continued market power by a small number of players?

“We are aware of the risk of the exercise of market power by a small number of players. We are also interested to see the way in which there is accessibility to those innovations and those services,” Gina Cass-Gottlieb said during an interview with King & Wood Mallesons partner Luke Woodward at the law firm’s Digital Future Summit.

The Australian Competition and Consumer Commission (ACCC) is conducting a six-month report into recent changes in the search market, driven by generative AI. This study, part of the ACCC’s five-year Digital Platforms Inquiry, is due to be presented to Treasury in September, with the entire inquiry set to wrap up next year.