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Alexis George is adamant AMP is keeping its vows - and the market agrees.

She may be a MAFS fan but AMP is keeping all its vows to investors and is ready for the next stage of its recovery, with no blow ups in sight, according to its CEO.

AMP CEO Alexis George. Andrew Cornell.

AMP chief executive Alexis George is a fan of Married at First Sight. “Happy Valentine’s Day. I’m a MAFS woman,” she told Capital Brief after AMP’s market stirring annual result yesterday.

But while MAFS might be notorious for broken vows, George says the surge in AMP’s share price yesterday comes back to the market starting to believe in the financial group’s commitments.

“Absolutely, 100% I’m most proud we are delivering on our promises," she said.

“We just continue to deliver. We deliver on cost. The margin outlook hasn't changed, so there's no change there. We continue to deliver the balance sheet. It's just keep on delivering what we say we're going to do.”