BBC pitches global platform refresh to Australian advertisers
The redesigned website and app will launch first in the US, to coincide with the 2024 US presidential election.
The intel: The BBC is planning to pitch Australian advertisers a top-down refresh of its international website and news app ahead of a local launch early next year, as the broadcaster’s commercial unit looks to double its business over the next five years.
The site redesign, which is already being shopped to advertisers in foreign markets, will see the broadcaster’s international news, sport, and culture verticals folded into one ad-supported product, along with feature content produced by BBC studios, a spokesperson for the broadcaster told Capital Brief.
“This work will bring to life an ecosystem where advertising partnerships deliver a truly additive experience for users, which is responsive to their journey, all while maintaining the rigorous adherence to and championship of BBC’s guiding principles of brand safety, data privacy and accessibility our audiences and partners expect from the BBC,” the spokesperson said.
The redesigned website and app will launch first in the US, to coincide with the 2024 US presidential election, before rolling out in Australia and other markets early next year. Earlier this month, the Financial Times reported the broadcaster will also recruit more US-based journalists to bolster its election coverage.
