Cettire CEO Dean Mintz distances online fashion retailer from its fallen rivals
In a rare appearance, Cetitre’s ultra-elusive founder Dean Mintz has laid out his plan to work with brands – not against them – as the business matures.
There are exactly three photos of Dean Mintz circulating online.
The CEO of Cettire, the $1.1 billion ecommerce platform, has kept an extremely low-profile, appearing on analyst calls but determinedly avoiding interviews.
The strategy has ironically only attracted intense fascination, with much being made about Cetitre’s mysterious founder in market discussions over the hotly debated stock.
So it was a rare thing to see Mintz in the flesh at the Macquarie Australia Conference after his name was added last minute to a session with CFO Tim Hume.
Media were not permitted to ask questions of any of the speakers at the conference but unlike other sessions, Cettire's panel did not field any questions from the audience either. Still it was an opportunity to hear management present their side on the biggest battleground stock on the ASX.
