Crypto exchange Independent Reserve goes postal with beach suburbs ad blitz
It's no small irony that a digital assets exchange is using a very traditional form of advertising to reach property rich Australian consumers.
Cryptocurrency exchange Independent Reserve has been busy letterbox dropping houses in Sydney’s affluent Eastern Suburbs just as Bitcoin touches new record highs above USD120,000 ($180,000).
It's no small irony that a digital assets exchange is marketing its wares via paper pamphlets and the traditional advertising campaign may suggest the bull market for crypto is entering a new phase and pushing the asset class back into the mainstream.
“Looking to invest between $50,000 and $50 million? Experience premium white-glove service for your large trades,” one of the company's glossy brochures, viewed by Capital Brief reads.
The marketing material encourages residents to scan a QR code and set up a call with one of the company's relationship managers. It lays out the ability to invest via a self-managed super fund, company or trust account, and suggests the crypto firm is targeting an older, wealthier demographic.
