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Culture, costs and controversies: Nine’s leadership challenge as Sneesby exits

Mike Sneesby’s sudden exit from Nine Entertainment has triggered speculation about both the circumstances of his departure and who will ultimately replace him.

Mike Sneesby announced his resignation as Nine's CEO on Thursday following a turbulent few months in the top job. AAP/Dean Lewins.

Mike Sneesby emerged from a Nine Entertainment board meeting last Wednesday with his job as CEO intact — at least on paper. Barely a week later, he has confirmed plans to exit the nation’s largest domestic media company.

“After more than 10 years combined as CEO of Nine and before that, founder and CEO of Stan, I’m announcing today that I will be stepping down,” Sneesby wrote in a 400-word email sent to staff at 8:32am on Wednesday morning, shortly after his departure was announced on the ASX.

What transpired over the past seven days remains a source of intrigue for Sneesby’s executive colleagues and the broader media industry. The move has sparked rampant speculation about who will step into the role at a time when Nine is facing multiple strategic challenges and its share price is hovering near its lowest levels in four-and-a-half years.

Senior company sources, speaking on the condition of anonymity, said Sneesby’s departure was not surprising, given the torrid few months the company has experienced. Others close to Sneesby in recent months considered him secure in the role, despite the company's woes — ironically aided by the recent departure of former chairman Peter Costello, who had championed Sneesby when he took the role in 2021.