HBO Max and Apple TV+ face investment squeeze under Labor’s new streaming quotas
The two streaming platforms have for months been expected to be captured by Labor's streaming quotas, and stand to be the hardest hit by the new regime from next year.
HBO Max and Apple TV+ are expected to be hit hardest by Labor’s looming streaming quotas, as global streaming platforms prepare to comply with the new regulations.
For months, the two streaming platforms have been expected by those involved in the policy process to meet the subscriber threshold and fall under the regime, according to people familiar with the process who requested anonymity to discuss confidential information.
However, previously unreported figures from Kantar’s closely watched Entertainment on Demand survey, seen by Capital Brief, offer the clearest indication yet that the two services will be forced to increase their investment in Australian programming.
Labor’s new streaming regulation, passed by the Senate late last month, will require platforms with more than 1 million subscribers to invest either 10% of their local expenditure or 7.5% of their local revenue in select Australian programming. The framework will take effect from 1 January.
