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How the Webjet bidding war could end with a whimper

As private equity firm BGH and ASX-listed rival Helloworld square off to secure Webjet, one school of thought in the market suggests there could be a compromise solution.

Webjet Group managing director Katrina Barry (middle) and Webjet founder David Clarke (right) at the company's ASX bell ringing ceremony last year. Supplied.

The two-way takeover tussle between private equity firm BGH Capital and travel agency network Helloworld for ASX-listed Webjet Group may or may not be resolved by the end of the year, as the target company wishes.

But rather than a victory for one of the two competing suitors, one school of thought in the market suggests there could be a third path forward.

“BGH started buying up shares back in May, when Helloworld first made an approach,” Johnson Winter Slattery partner Damian Reichel told Capital Brief.

“Unless you’ve got a plan, there’s no point buying up big in a company thinking you’re going to take over when you know the other big shareholder’s not going to accept your offer.”