Labor to push ahead on streaming quotas despite Trump trade fears
The government will persist with efforts to introduce minimum investment levels for streaming platforms like Netflix in Australia despite global trade uncertainty.
The Labor government will shrug off fears of retaliation from the Trump administration and proceed with plans to force Netflix, Amazon and other streaming platforms to invest in Australian content after nearly securing an agreement on quotas in late 2024.
In a round of industry talks late last year, the government secured support from streaming platforms and local TV companies to introduce new investment rules set as a percentage of their expenditure in Australia, according to four people with knowledge of the discussions.
The proposed rules would have forced streaming platforms to commit 10% of their Australian expenditure, excluding documentary and children’s content, on local drama productions, said two of the people. The quota would then have been subject to staged increases up to 20% of local expenditure.
The latest proposal, which has so far gone unreported, secured near-consensus support from the global platforms and local media companies set to be impacted by the policy plans.
