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News Corp’s AI tool faces union scrutiny ahead of pay talks

The MEAA, the union representing News Corp staff, raised concerns about whether any AI model had been trained on journalists' work without consent.

News Corp has been among the earliest adopters of artificial intelligence in the global media sector. Shutterstock.

Australia’s media union has called on News Corp Australia to provide assurances about the use of generative artificial intelligence in its newsrooms after the company announced the release of its own platform, NewsGPT.

The Media, Entertainment and Arts Alliance (MEAA) has written to the leadership of the Murdoch-controlled media giant’s Australian arm, seeking further details about NewsGPT, which was developed for internal use and announced to staff earlier this week.

The union, which is preparing for negotiations with News Corp management over a new pay deal in the coming months, has raised concerns about whether journalists’ work was used to train any AI model without their "explicit consent".

“We will be insisting that News Corp must obtain the informed and explicit consent of journalists before their work would be used for generative AI,” a spokesperson for the MEAA told Capital Brief.