Nine accused Google, Meta of scraping its content for AI models
Nine's strongest criticism of Google and Meta over AI to date has surfaced just as it revealed it was progressing talks over an AI licensing deal.
Nine Entertainment has accused Google and Meta of unauthorised scraping of content from its flagship mastheads and other websites to train their artificial intelligence models, as it seeks to unlock generative AI licensing agreements with tech giants.
On a call with analysts last week, Nine chief executive Mike Sneesby said the legacy media company has held “early-stage” talks over one possible AI licensing deal, which would come just as it and the rest of the domestic media industry grapples with Meta's retreat from lucrative agreements struck under the media bargaining code.
But at the same time, Nine has also been building evidence that its content is being lifted by AI firms to train their large language models (LLMs) without permission.
In a previously unreported submission to a Senate committee on adopting AI, viewed by Capital Brief, Nine made some of its strongest comments to date on the issue.
