Nine cuts sales jobs to ward off weak TV ad market
One day after its rival Seven posted a sharp decline in profits off the back of a weak TV ad market, Nine has moved to cut jobs.
Nine Entertainment has cut jobs in its sales division for the second time in three months, as the company continues to chip away at its cost base in the face of ongoing weakness in the television advertising market.
Nine Entertainment, which owns its eponymous free-to-air network as well as streaming platform Stan and The Sydney Morning Herald and The Age newspapers, has cut 22 roles from its Powered by Nine marketing services business, according to people familiar with the matter.
The cuts are due to see 15 people exit the business, while seven staff have been redeployed into other roles, the people said.
“The shape of Powered is constantly changing to adapt to the changing needs of our advertisers and partners,” a Nine spokesperson told Capital Brief.
