Behind closed doors, Nine reveals AI content experiments and Google deal talks
Australia's largest domestic media company told a private investor briefing it has been experimenting with generative AI to produce content in parts of its business and that it is in deal talks with Google.
Nine Entertainment has revealed it has been experimenting with generative artificial intelligence to boost editorial output in parts of its business and is in talks with Google to allow its content to be used to train the search giant's large language models.
In a private briefing to analysts and institutional investors last week - which was not disclosed to the ASX - the company revealed it has been testing the use of generative AI to boost content output at Domain and to convert TV news bulletins into stories. The Google talks come after Nine chief executive Mike Sneesby confirmed late last year that the company was in discussions with AI firms over the use of its content.
The AI experiments and Google talks were flagged in notes by a number of sell-side research analysts this week. "NEC & Google's relationship is multi-faceted...there may be potential for future content monetisation opportunities from Google," wrote Barrenjoey.
According to the research notes, Nine executives told investors that the company had moved to deploy a broad suite of AI-centric measures across the company to improve efficiencies, including the introduction of new “AI editorial assistants”, which would help reduce editing time across parts of its business.
