Nine, Seven lobby group calls for payment, attribution from AI search products
The regulatory call marks an escalation in the efforts of Australian media companies to chase payment from generative AI companies for the use of their content to train AI products.
Australian media companies including Nine Entertainment and Seven West Media have called on the competition regulator to consider forcing artificial intelligence firms to cite and pay publishers when their content is scraped to power AI-generated search products.
The regulatory call marks an escalation in the efforts of Australian media companies to chase payment from generative AI companies for the use of their content to train AI products, as they move to plug the revenue holes left by Meta’s decision to walk away from content deals and ongoing weakness in the advertising market.
In a fresh submission to the Australian Competition and Consumer Commission’s (ACCC) digital platform services inquiry Free TV, the lobby group representing free-to-air networks Nine, Seven, and Paramount-owned Ten identified the rise of AI-generated search among the most potent competition threats to the media sector.
“It’s another case of media companies bearing the cost and big tech leveraging it for financial gain,” FreeTV chief executive Bridget Fair told Capital Brief.
