Nine’s new-look fiefdoms set to strip power from old-guard execs
An operational overhaul of the legacy media operator is set to deliver expanded power and influence to three key executives — but deal structural demotions to others.
Nine Entertainment’s publishing boss Tory Maguire and sales chief Matt James are firming as the big internal winners from a structural shake-up at the company instigated by CEO heir apparent Matt Stanton and supported by EY Port Jackson Partners.
Stanton, who bizarrely emerged over the weekend as a good samaritan in a brawl in the beachside Sydney suburb of Manly, set the strategic review dubbed 'Nine2028' in motion last year, with company insiders believing it will result in the company's operational structure being consolidated into four business units, creating four new centres of power.
Capital Brief first reported in October last year that, Stanton, who joined Nine in 2022 as CFO had strengthened his status as the front runner to succeed Mike Sneesby in the CEO role.
The largest division will be a newly formed broadcast unit that folds in Nine’s TV business, radio assets, and streaming platform Stan which together generated more than half of the company's earnings, before interest and tax last year. That division is expected to be led by former Foxtel executive Amanda Laing, who also previously worked at Nine.
