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Software giant Adobe warns of AI threat to Australian democracy

The Photoshop developer told an Australian Senate Committee it is worried about how AI can be used to deceive.

Adobe is integrating its Firefly AI models into its editing software. Shutterstock/Koshiro K.

The Australian government should be vigilant about the rising use of generative artificial intelligence and the threat it poses to democracy, software giant Adobe has warned.

With a federal election to be called within the next year, the San Jose-headquartered company said the government should consider mitigation strategies and how to best ensure the responsible use of AI in campaign ads, in a submission to a senate committee on AI adoption.

“As AI technologies become ever more sophisticated it will become increasingly difficult for an average person to distinguish deepfake images, video and audio clips from authentic media,” the company’s submission reads.

Adobe first raised its concerns regarding synthetic media in 2019 when, alongside the New York Times and Twitter, it launched a suite of free tools that makes deepfake or artificially edited media identifiable. That's ramped up dramatically in the ChatGPT era where generative AI tools are freely accessible and quickly improving.