The Australian agricultural export Trump probably can't touch
Trump’s tariffs have rattled Aussie exporters from beef to macadamias. But truffles remain unbothered, thanks to timing, scarcity and deep-pocketed buyers.
There’s no shortage of panic in national headlines about the impact of Donald Trump’s new tariffs on the global economy — and the Australian industries left reeling.
But one sector appears strikingly unbothered, despite its produce featuring on the plates of top-tier US restaurants such as San Francisco’s The French Laundry, New York’s Per Se and Napa Valley’s La Toque.
Truffles.
Wally Edwards, a former Cricket Australia chairman, owns one of the largest truffières — truffle farms — in Australia: Western Australia’s Manjimup-based Oak Valley Truffles. A pioneer of the industry, he also owns neighbouring farm Truffle Hill, the first of its kind in WA when planted in 1997.
And he’s completely unfazed by the tariffs, in part because demand continues to outstrip supply, a dynamic he says is unlikely to shift.
