The Australian company helping power the manosphere
The local company behind Kick has built a global audience pipeline for manosphere creators, and drawn remarkably little attention at home.
If you watched Louis Theroux’s Inside the Manosphere — and, given it has sat near the top of Netflix’s global charts since its release earlier this month, millions have — you probably noticed a recurring visual.
Much has been said about the documentary’s key subjects, but far less has been said about the company giving them the platform.
Every time one of the documentary’s subjects is streaming, the same logo appears: a neon green wordmark reading Kick. It is there when manosphere figure HSTikkyTokky berates women on the streets of Marbella while his live chat eggs him on. It appears in the overlays, dashboards and donation alerts.
Kick is the stage on which these manosphere characters perform. Their videos are clipped by an army of paid ‘clippers’ and then shared across mainstream short-form video platforms, where many of these men have already been banned.
