The Guardian’s revenue from readers hits 55% in Australia
The British news publisher, which is known for giving its journalism away for free, generated $15.3 million in subscription revenue in Australia over the last year.
The Guardian, one of the world’s largest English language newspapers, now takes more than half of its revenue in Australia from reader subscriptions and contributions even though its journalism is free to read.
In fresh documents filed with the Australian Securities and Investment Commission on Thursday, The Guardian’s Australian subsidiary reported that some 55% of the $42 million in revenue it generated in the 12 months to 31 March this year came from readers.
Overall revenue for the period rose 9% from $38.6 million in 2024, the publisher said in its most recent annual accounts, delivering a profit of $1.7 million, up from the $1.3 million booked last year.
The Guardian’s local operation, led by managing director Rebecca Costello, relies on a mix of voluntary reader donations, digital advertising and philanthropic grants.
