Skip to content

The US election hit legacy media like an atom bomb

From podcasts to prediction markets and X, the US presidential election gave us a glimpse into what a future information landscape might look like, with profound implications for Australia.

As a presidential candidate, Donald Trump appeared on Joe Rogan's phenomenally popular podcast. Shutterstock.

At one point late into Donald Trump’s three-hour appearance on The Joe Rogan Experience, the president-elect expressed skepticism that his opponent Kamala Harris would even consider doing a podcast appearance like it.

“I could imagine her doing it,” Joe Rogan said. “She was supposed to do it and she might still do it, and I hope she does.”

“I hope she does,” Trump replies. Because it would be a mess, she'd be laying on the floor — you'd be saying call in the medics.”

This week's US election may have sent shockwaves through the international community, but one industry in particular felt the impact long before the result landed: the media.