'There is no silver bullet': Adobe amps up battle for AI transparency
The design giant on Thursday launched Adobe Content Authenticity — an initiative that provides a “nutritional label” for images, showing who created them and where they came from.
Adobe on Thursday released a free tool called Adobe Content Authenticity that verifies the origins of images — an escalation in its push for transparency on an internet increasingly blurred by AI.
The design giant’s Content Authenticity web app will allow public figures and digital creators to cryptographically sign their work. It is designed both to attribute content to its creators and to add a symbol of trust that can help shield against AI-generated deepfakes and disinformation.
“Something like having a candidate be able to sign their content, or as the Australian government or the Australian Electoral Commission, is very powerful,” said Andy Parsons, senior director of Adobe’s Content Authenticity Initiative.
"We haven't had that, seeing something that appears to come from the BBC may give you the impression it's from the BBC because it has the logo and someone with a British accent... but if you could provably, cryptographically, verifiably know that it came from BBC, or know that it came from the candidate who's speaking, that's quite important."
