Warner Bros to ramp up Australian programming despite stalled quotas
The HBO parent company is planning to make more local programming available to Australian subscribers of HBO Max, following its arrival in the market earlier this year.
Warner Bros Discovery (WBD) is planning to ramp up its local content offering after launching HBO Max in Australia, despite ongoing delays to Labor’s plans to set local content quotas for global streaming platforms.
The US entertainment juggernaut launched its standalone streaming platform HBO Max, formerly “Max”, in March. It is set to be captured by a Labor proposal to introduce minimum investment rules for global streamers in Australia.
WBD, through a spokeswoman, would not be drawn on Australia’s plans to set minimum investment levels in local drama content for the company along with Netflix, Amazon Prime Video, Disney and others. However, she said WBD is planning to release more Australian content on its platform.
“With regards to our own Australian offering on HBO Max, WBD has a long history of producing quality content in Australia, from theatrical and factual entertainment through to Warner Bros. International Television Production,” the Warner Bros Discovery spokeswoman told Capital Brief.
