Australian business trademark applications hit record in 2025: IP Australia
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The news: Australian businesses are continuing to engage with intellectual property (IP), demonstrating resilience amid structural changes in the global economy driven by evolving trade relationships and competitive pressures, according to the latest Australian IP report.
The context: The report reveals that trademark applications reached a record 97,345 in 2025, reflecting significant diverse activity by domestic and international businesses.
The data also showed that fillings from Australian residents rose 15%, alongside a surge in IP activity from China that offset a decline from the US. Businesses from the 138 locations sought trademark protection in Australia, marking the highest international diversity recorded in a decade.
Despite a global decline in international collaboration, Australian‑linked partnership remained firm, indicating sustained participation by domestic innovators as international patterns shift.
What they said: “The data shows the global innovation system is changing, with more fragmented patterns of trade and collaboration as firms use IP rights more selectively to enter markets, position products and compete internationally,” IP Australia chief economist Michael Falk said.
“At the same time, Australian businesses continue to engage with the IP system as international dynamics shift, and we saw growth in Australian resident filings across all IP rights in 2025,” he added.
The source: Australian IP Report
