Betr adds CEO Andrew Menz and ex-Nine exec Alexi Baker to board

The news: Online bookmaker Betr Entertainment has added chief executive Andrew Menz and former NRL and Nine Entertainment executive Alexi Baker to its board.

The additions come after independent non-executive Tim Hughes resigned as a director.

The context: Menz, who has been appointed as an executive director, has served as Betr's CEO since its founding in 2022. He was involved in acquisition of William Hill Australia by BetEasy, where he ultimately became CEO in 2020.

Baker was previously the NRL's chief customer and digital officer and Nine's commercial managing director. She is currently director of Rugby Australia and Healthy Bones Australia. Baker will serve as an independent non-executive director.