Elon Musk's AI chatbot Grok begins roll out to premium X users

The news: Elon Musk has announced the roll out of his artificial intelligence chatbot Grok for X Premium+ subscribers.

The numbers: X Premium+ users, who pay $26 a month in Australia, will begin to receive access to the ChatGPT competitor, which is built on the first large language model from the Tesla CEO's AI company, xAI.

The context: Musk posted news of the roll out on X, saying "Grok is rolling out to X Premium+ subscribers with the latest app release. Have fun!" Having recently lost swathes of major advertisers, the billionaire is attempting to reduce the platform's reliance on advertising and build paid subscriptions through features like Grok.

What they said: “Welcome to the world Grok — the ultimate ride or die,” said X CEO Linda Yaccarino in an X post.