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Briefing

AI Deal

Global news publisher Axel Springer partners with OpenAI

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The news: Axel Springer and OpenAI have announced a global partnership, in what the companies are calling a first-of-its-kind deal to leverage artificial intelligence in journalism.

The context: The partnership will see OpenAI's ChatGPT users receive relevant summaries of news content from Axel Springer's media brands — which include Politico, Business Insider, Bild and Welt — in response to queries on the AI chatbot. The stories, which would otherwise require subscriptions to read, will provide a link to the full article.

The collaboration will also support Axel Springer's existing AI-driven ventures that build on OpenAI's technology, while OpenAI will pay for the media company's content it uses to train the large language models that power ChatGPT.

What they said: Axel Springer CEO Mathias Döpfner said: “We are excited to have shaped this global partnership between Axel Springer and OpenAI — the first of its kind. We want to explore the opportunities of AI empowered journalism — to bring quality, societal relevance and the business model of journalism to the next level.”

Brad Lightcap, COO of OpenAI, said: “This partnership with Axel Springer will help provide people with new ways to access quality, real-time news content through our AI tools. We are deeply committed to working with publishers and creators around the world and ensuring they benefit from advanced AI technology and new revenue models.”


By Hugo Mathers