Life360 completes acquisition of Nativo, hits record monthly users
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The news: Family connection software company Life360 has announced the completion of its acquisition of advertising technology business Nativo for USD120 million ($184 million), comprising 65% cash and 35% stock.
Life360 also reported record monthly active users of more than 50 million in the United States, representing one of the largest and most engaged first-party networks for family tracking.
The context: According to Life360, the acquisition will extend the reach of its contextual insights, offering advertisers a single system for targeting and creative development. The company said brands will be able to reach families through context-rich storytelling formats and more accurately measure verified real-world outcomes.
What they said: "Surpassing 50 million monthly active users in the US is a significant milestone that speaks to the trust families place in Life360," Life360 CEO Lauren Antonoff said.
"Together with Nativo, we're building a differentiated advertising platform that connects brands to real families, in real moments, with real results."
The source: ASX
