Meta and Universal sign WhatsApp music deal

The news: The world’s largest music company, Universal Music Group (UMG), signed a new global licensing deal with Meta Platforms, allowing its music to be used on WhatsApp. The expanded multiyear agreement also covers Meta's other platforms, including Facebook, Instagram, Messenger, Horizon and Threads, the companies said in a joint statement.

The context: The deal follows UMG’s recent settlement with TikTok, which restored its artists' music on the platform after disputes over royalties, The Wall Street Journal reported. Meta's licensing deals also include agreements with Warner Music Group and Merlin.

“The new agreement reflects the two companies’ shared commitment to protecting human creators and artistry, including ensuring that artists and songwriters are compensated fairly,” the joint statement said. The companies will work to address unauthorised AI-generated content “that could affect artists and songwriters.”

The numbers: The value of the deal was not disclosed. It builds on a 2017 agreement that facilitated the use of UMG's music on Facebook’s platforms, primarily for background use in videos. It provides additional ways for UMG artists including Taylor Swift, Adele and Elton John, to earn revenue from their music, according to the statement.