Meta to use AI chats for targeted advertising and content
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The news: Meta will begin using the interactions users have with its generative AI tools to personalise content and target advertising across its Facebook and Instagram apps.
The context: Meta said that users will be notified of the changes from 7 October which will take effect from 16 December. Users will not be given the option to opt out of the update.
The changes mean that users will begin to see recommended posts or ads about topics that they discus will Meta’s AI chatbot, or chatbot voice conversations through Meta headsets.
The rollout will begin in most regions and expand over time, excluding the UK, EU and South Korea. Meta said that its AI assistant currently has around 1 billion actively monthly users.
When asked whether the company will begin to show ads directly inside the chatbot, a spokesperson told Bloomberg, “We don’t have plans to share.”
