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Briefing

Softening Up

Nine Entertainment posts Q3 revenue growth but flags softer outlook

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The news: Nine Entertainment reported a “strong revenue quarter” in Q3, but warned advertising markets are being impacted by a “confluence of uncertainty” in the fourth quarter.

The numbers: Nine’s television unit saw audiences climb 8% during the start of the calendar year.

The media company delivered low-single-digit percentage growth in TV revenue in Q3 but said Q4 has “started on a softer note”, reflecting underlying advertising conditions coupled with cycling the Federal election, which buoyed viewership in April 2025.

Nine said its publishing unit, which saw Q3 digital subscription revenue grow 15%, is being impacted by higher distribution costs due to inflated fuel prices.

The context: The company noted the future of its commercial arrangement with Google “remains uncertain” as the industry works through the government’s news bargaining incentive consultation process.

“Incrementally, Nine is making progress commercialising its content through a growing number of corporate AI licensing arrangements,” the company said.

The source: ASX


By Hugo Mathers