Nine to buy QMS Media for $850m, announces radio network sale
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The news: Nine Entertainment will acquire digital out-of-home advertising company QMS, sell its broadcast radio assets and move regional television station NBN to be a wholly-owned subsidiary of regional partner WIN Network to deepen its metro and digital focus.
The numbers: Nine told the exchange on Friday morning it would acquire QMS Media from Quadrant Private Equity for $850 million on a cash and debt-free enterprise value basis.
Nine also said that the enterprise value of Nine Radio is $56 million while the enterprise value of NBN is $15 million.
The portfolio realignment is expected to result in about $178 million of one-off cash tax loss benefits, which partially offset the capital gains tax of $254 million from the sale of Nine’s stake in Domain when it was acquired by CoStar Group in August 2025.
The context: The acquisition of QMS is expected to be completed prior to 30 June 2026.
The broadcast radio assets are being sold to the Laundy Family Office. Billionaire Arthur Laundy and his family owns one of Australia's largest networks of privately-owned pubs, Laundy Hotel Group
Nine said the changes to its business will enhance its “offering to advertisers as a unique cross-platform digital media proposition, combining Nine’s asset portfolio with digital growth businesses expected to account for more than 60% of revenue from FY27 (from [about] 45% in FY25)”.
What they said: “Today’s announcements mark a critical milestone in our Nine2028 transformation,” Nine Group Chief Executive Officer Matt Stanton said.
“These transactions will create a more efficient, higher-growth, and digitally powered Nine Group for our consumers, advertisers, shareholders and people.
“This positions Nine well for the future, enabling the Group to withstand industry disruption and deliver long-term sustainable value to our shareholders.”
The source: ASX
