Snap appoints Ryan Ferguson as ANZ managing director
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The news: Social media platform operator Snap has appointed head of sales Ryan Ferguson as its new managing director for Australia and New Zealand.
The numbers: Ferguson joined the Snapchat owner in July after more than 16 years at Google, where he held various senior leadership roles.
The context: Ferguson will replace Tony Keusgen, who has led the local arm of the US-based technology company since May 2023. Snap said Keusgen has now left the company, with Ferguson’s appointment effective immediately.
What they said: "With Ryan’s relentless pursuit of delivering value for our clients and partners, as well as his demonstrated natural leadership, I am thrilled to have Ryan as Snap ANZ’s managing director," said Snap's APAC president Ajit Mohan.
"With Ryan’s proven track record and customer-obsessed mindset, I have great confidence that he will drive business growth, deliver outstanding results for our partners and continue to grow and serve our community of 9.5 million Snapchatters across the ANZ region."
Ferguson said: "Since joining the company earlier this year, the growth potential for Snap in this region has been evident, and I’m excited to be working with a refreshed team of talented, passionate people across the Tasman to realise this enormous opportunity."
"As we head into 2025, I’m focussed on continuing to drive full-funnel results for our partners in Australia and New Zealand," he said.
The source: Snap media release
