Southern Cross Media half-year revenue slips amid soft ad market
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The news: Southern Cross Media reported pro forma half-year group revenue of $1 billion for the merged Seven West Media and Southern Cross businesses, down 1.5% from the prior corresponding period, citing a challenging and volatile advertising market.
The numbers: Pro forma earnings before interest and tax fell 14.4% to $106.9 million, while group expenses rose 0.3% to $901.2 million year-on-year.
Seven West's total tv audience grew 3.4%, marking a 55% year-on-year growth in 7plus.
The group did not declare a dividend, citing continued focus on its debt reduction.
The context: The result follows Southern Cross completing its merger with Seven West Media on 7 January 2026.
The company said the decline in half-year revenue was driven by a challenging advertising environment across its audio and tv segments.
Southern Cross forecast pro forma group revenue of between $1.91 billion and $1.92 billion for FY26, with pro forma earnings before interest and tax expected to be in the range of $200 million and $220 million in FY26.
The source: ASX
