Cettire satire
The ASX-listed dropshipper's rollercoaster ride continued today as it tried and failed to distract investors away from its sinking profit.
No amount of lipstick was ever going to make Cettire’s September quarter update sparkle — but it didn’t stop the closely watched, ASX-listed dropshipper from trying.
In its telling, the now sub-$700 million luxury e-commerce platform achieved a quarter of “strong momentum” and profitable growth in challenging circumstances.
Accordingly, it today served up a set of numbers that looked good at first glance. Sales revenue was up, order sizes were growing and there were more active customers flooding onto the platform compared to a year ago.
But as its share price dropped like a stone, it was obvious there was something that wasn’t being said.
