For a decade, winning political campaigns for Labor was a matter of sticking to vibes and emotion, not flooding voters with facts.
But in Pauline Hanson, Labor has met its match on the vibes front, a veteran campaigner observed to Capital Brief on the sidelines of the ALP national conference in Adelaide.
“She’s all emotion. We have to switch back to facts,” they said.
That pivot, and tackling the rise of One Nation and disintegration of the Coalition’s voter base, sits at the heart of the party’s 50th conference in Adelaide.
Opening proceedings, Anthony Albanese tied his vision for the future to Labor’s long history, arguing that his was the only party meeting Australians where they are in an era of political upheaval.
