Politicians hate losing control of the public narrative. Their authority depends on at least sounding as though they are running the show.
But even the world’s greatest economic manager could lose control of the narrative in the face of a global energy crisis sparked by war in the Middle East.
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The most skilled diplomats would struggle with the communications challenge posed by a US president who compares himself to Jesus Christ, attacks the pope for promoting peace and threatens his enemies with the end of civilisation.
But that’s the reality facing Anthony Albanese.
The government was travelling well enough at the start of the year, but its attempts to control the national debate have since been derailed by unpredictable events outside its control.