Media writing about media sometimes elicits a shrug from those who view the sector as a dying industry in an era of rapid technological change — or worse, a self-obsessed bubble.
But there’s a strong counter-argument that anyone interested in the economy writ large should pay close attention to the fourth estate, and the people and power structures that sit within it.
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If you’re looking for a sector that cuts across finance and politics — a place where big tech, the government and the business establishment clash — it’s hard to look beyond media.
The media industry was the canary in the coal mine for the rest of the economy during the dot-com era. The shift from physical to digital impacted record labels, film studios and news publishers long before it hit sectors like bricks-and-mortar retail and transport.