Australian startup Keytin wants to make music a serious asset class
The Sydney startup, founded by industry veterans Jono Harrison and Luke Bevans, is pushing for Australia to catch up with global music markets.
Two Australian music industry veterans are betting that songs can become a serious investment class — and they want Australia to catch up to markets in the US and Europe, where music rights are already being traded as financial assets.
Jono Harrison and Luke Bevans also see it as an opportunity to rethink how musicians are funded.
“Of all the alternative asset classes, music is the most data rich,” Harrison told Capital Brief.
After building their careers across music labels, digital platforms and artist management, Harrison and Bevans have launched their new venture, Keytin, to help creators understand the value of their music catalogues and open up investment pathways for private capital.
