How Hnry went from a simple spreadsheet to processing 1% of NZ tax revenue
The rise of Hnry, a trans-Tasman pay-as-you-go accounting fintech, shows how personal solutions can effectively scale into significant businesses.
Sometimes, the best business ideas emerge from solving your own problems.
That’s precisely how Hnry, a digital accounting service for sole traders, came to life. It began when James Fuller and his wife, Claire, created a simple spreadsheet to manage his contracting finances. What started as a personal solution quickly gained traction among friends, prompting the couple to launch Hnry in Wellington in 2017.
Since then, the company has evolved from a bootstrapped startup with just $10,000 to processing 1% of New Zealand’s tax revenue.
After securing $35 million in investment funding in 2023 and establishing a Sydney office in 2021, Fuller and his team of 40 are now focused on simplifying financial admin for independent contractors across both Australia and New Zealand.
Capital Brief sat down with James to discuss Hnry's journey from spreadsheet to scale-up, and his vision for the future of independent work.
