Linktree CEO orders staff to use AI in quest for more 'time on craft'
Co-founder Alex Zaccaria says AI can cut admin and dramatically speed up product development — and assures that no job cuts will follow.
On Thursday morning Alex Zaccaria called an all-hands meeting with Linktree's 200-plus employees to relay a simple message: You should all be using AI.
Comparing artificial intelligence to the advent of electricity, Zaccaria said that companies like his need to fundamentally revamp how they work in order to get the productivity boom he's convinced AI can ignite.
“It's not at all about reducing costs or reducing headcount,” Zaccaria told Capital Brief. “In fact, it's not cheaper… but it is about looking at how we can be way more efficient and make sure that we can increase what we're calling 'time on craft.'”
AI will be a part of performance reviews within the link-in-bio unicorn, and managers seeking to expand their team’s headcount will first be asked whether or not that work can’t be done by artificial intelligence.
