SBS calls for urgent AI guardrails as media majors chase funding
The regulatory call puts the special broadcaster broadly in line with its commercial counterparts, which last month called on the ACCC to force AI firms to cite and pay publishers whose content is scraped to train AI models.
Public broadcaster SBS has called on the government to establish guardrails to protect the news media from the explosive rise of artificial intelligence, as it joins its commercial counterparts in scrambling to assess the threat of the technology.
The regulatory call puts the multicultural broadcaster broadly in line with Nine Entertainment, Seven West Media, and Paramount-owned Network Ten, which in a joint submission last month called on the competition regulator to force AI firms to cite and pay publishers when their content is scraped to power AI search products.
In a fresh submission to a government inquiry into AI, SBS leadership said there is a “pressing need for AI guardrails” in Australia aimed at copyright infringement and issues related to intellectual property. A spokesperson for SBS declined to comment.
“Legislative or policy guidance or guardrails are urgently required in particular in relation to copyright and intellectual property issues, which include the issue of proliferation of websites that repurpose content of other websites by utilising AI, with an intent to deceive audiences,” the SBS submission reads.
