AI substitute for management consultants Fluency raises $9m in seed round led by Accel
Make us a preferred source
Make us a preferred source on Google
The news: Fluency, an AI tool designed to automatically detect, document and analyse work processes, has raised $9 million in seed funding in a round led by venture capital firm Accel.
The numbers: The round values Fluency at more than $30 million.
The context: Other participants in the investment round included DST Global Partners, Mixture of Experts, Carya Venture Partners, Archangel Ventures and NextGen Ventures.
The tool aims to replace work usually done by management consultants by identifying where work is manual and repetitive to highlight the best opportunities for AI adoption while detecting and redacting sensitive information. It can also analyse whether subsequent transformation initiatives are effective.
Fluency says the platform can be deployed in less than an hour and capture activity from every application an employee uses without the need for integrations, potentially saving six to 12 months of work.
The firm was founded in 2023 by Finnlay Morcombe and Oliver Farnill and is now used by more than 50 customers and partners including insurance provider AON, fashion group PVH Corp and education publisher Houghton Mifflin.
While the company was founded in Melbourne, the founders spend most of their time in the US. In early 2025, Fluency participated in the Startmate accelerator and raised $1.5 million in a pre-seed round led by HammerTech co-founder Bradley Tabone and Archangel Ventures.
What they said: “Fluency stood out to us because of its focus on operational fundamentals, not experimentation for its own sake," Accel partner Abhinav Chaturevdi said.
"AI capability is no longer the limiting factor. The real challenge is understanding where to apply it,” Chaturevdi said
The source: Fluency media release
