Australian startup Fair Supply turns global tariff crisis into opportunity
Australian tech firm Fair Supply uses its database of 60 billion supply chains to reveal the hidden, compounding costs of Trump’s tariffs beyond headline rates.
As US President Donald Trump’s tariff policies send global markets into uncertainty and supply chains into disarray, an Australian startup has positioned itself at the intersection of challenge and opportunity.
Fair Supply, founded in 2019 by human rights lawyer Kimberly Randle with mathematician and supply-chain academic Arne Geschke, has expanded beyond its initial focus on ESG and modern-slavery supply chain mapping to address tariff risks.
While enabling ethical procurement through global supply chain data may seem far removed from the escalating US–China trade war, Fair Supply’s mapping technology has proven equally valuable for calculating the ripple effects of Trump’s international trade policy.
“It’s rare a startup is perfectly positioned for a global macro shock," said Airtree partner Jackie Vullinghs.
