How two-year-old startup Zitcha is helping Coles make money from media
Zitcha is eyeing a $180 billion global market opportunity and co-founder Troy Townsend is heading stateside to stake his claim.
What do supermarket giant Coles, New Zealand's biggest retail group The Warehouse Group and London-listed grocery business Ocado have in common? They’ve all enlisted a two-year-old Australian startup to help boost their sales.
Melbourne software platform Zitcha lets retailers build incremental revenue by selling advertising space to existing suppliers who want to market directly to the retailers' customers.
The solution automates the transactions across digital assets — such as emails, apps, websites and in-store displays — and pulls them into what Zitcha’s co-founder and CEO Tony Townsend refers to as “a single pane of glass” for retailers.
Having raised a $4.7 million seed round led by Sydney VC OIF Ventures in 2022, the startup announced its $15 million Series A this week. The latest raise was led by US investor VMG Technology and will finance an expansion in North America.
