Adora secures $7m in funding to launch AI mapping journey
Make us a preferred source
Make us a preferred source on Google
The news: AI-powered journey mapping platform Adora has raised $7 million in seed funding backed by Blackbird Ventures, Designer Fund and Skip Capital.
The context: The funding comes after Adora's public launch, following a private beta involving customers including Canva, Notion, Replit, Granola and Chess.com. More than 2,000 companies joined Adora’s waitlist during the beta phase.
The Sydney-based startup maps user's end-to-end product experiences across languages, devices, and cohorts, providing teams with live visual journey maps and screen libraries supported by analytics and AI-driven insights.
Adora was also the first Australian company to be named in The Generalist’s 2025 Future 50 list.
What they said: "Each year, tens of millions of people sign up to learn and play chess across multiple languages and user journeys. Adora has given us real-time visibility into these flows, uncovering meaningful opportunities to reduce friction for our users," Chess.com CEO Albert Cheng said.
The source: Adora press release
