AI sales platform Firmable raises $14m Series A led by Airtree
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The news: AI sales platform Firmable has raised $14 million in Series A funding led by Airtree, with participation from existing investors.
The context: The funding will support the company’s expansion to the US, development of its sales data and buying signals, and the continued build-out of AI agents that execute actions for sales teams.
Firmable now has over 1,000 customers, including CBRE, Eftsure, G2, Robert Half, Monday.com, Marsh and Canon.
The Melbourne-based company, which operates across Australia, New Zealand and eight markets in Asia-Pacific, was co-founded by Leigh Jasper, Paul Perrett and Karthik Venkatasubramanian to solve the sales productivity problem using new AI tools and approaches.
The founders previously worked together at Aconex, which was acquired by Oracle for $1.6 billion, where Jasper was co-founder and CEO.
What they said: “The AI sales tooling market is exploding, but most startups in the space have no defensible data moat,” said Airtree partner John Henderson.
“Firmable is one of very few companies globally that owns its own proprietary dataset and is building agents directly on top of it. The team’s track record of scaling Aconex into a multibillion-dollar company gives us conviction that they can execute the same playbook — start in APAC, prove the model, then take it global.”
The source: Firmable media release
