AI startup Fluency secures $1.5m in pre-seed round to improve process documentation

The news: Melbourne-based tech startup Fluency has secured $1.5 million in an oversubscribed pre-seed funding round from investors including HammerTech co-founder Bradley Tabone, Archangel Ventures and Singaporean venture capital funds 1MX.ai and Orvel Ventures.

The numbers: Fluency's platform reduces process documentation time by more than 90% and addresses inefficiencies that typically drain 20-30% of enterprise revenue annually. The company currently manages over 2,000 critical business processes across its enterprise client base, which includes AON, Boardroom, Specsavers and MISUMI.

The context: The company's AI-driven platform automates process documentation and provides real-time workflow visibility for enterprise operations. Founded in 2023 by Finnlay Morcombe and Oliver Farnill, both 24-year-old self-taught developers, Fluency emerged from Morcombe's experience during a financial services internship. The company plans to use the new funding to expand its engineering team and enhance its AI capabilities for automatic process execution.

What they said: "In 2025, we're still documenting million-dollar processes the same way we did in 2005—with screenshots and tedious instruction manuals," said Finnlay Morcombe, chief executive officer and co-founder. "We knew AI could do better, so we built Fluency."