Onboarding software startup Cor secures $2m in pre-seed round
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The news: Onboarding software startup Cor has raised $2 million in a pre-seed round to develop its product 'Obi', which uses generative video AI to create interactive agents that onboard users to new software.
The context: The round was led by Rampersand with participation from Archangel, Skalata and Black Sheep Capital.
Obi appears as an AI coach who can talk to users over video call, understand what is displayed on their screen, and interactively guide them through each step. The platform is currently used by companies such as Sophiie AI and Canibuild, who serve SMEs and the construction industry respectively.
This is the first formal financing round for Melbourne-based Cor, which was founded by ex-Google executive Mantas Aleksiejevas and Uptick CTO Luke Hodkinson.
What they said: "We built Obi because we saw companies struggling with a fundamental problem: existing AI tools can't maintain context long enough to guide someone through complex product workflows," said Aleksiejevas.
Rampersand partner Andrew Poesaste commented: "Obi closes this widening gap between what software can do and what users actually adopt, driving faster activation, stronger retention, and clearer ROI for software teams.
"The early results speak for themselves, and we believe Cor is building the category-defining platform for how companies onboard, enable, and grow their users throughout the entire customer lifecycle."
The source: Cor media release
